Welcome to the Rabbit Hole
This is where I collect the deeper, more technical thinking behind my work with AI in marketing — from how these systems actually behave, to how ideas like story and judgement change the quality of what they produce.
Some pieces are practical. Some are theoretical. I find all of them interesting and worth a think, and hope you do too. If you have questions or comments, you can reach me at pfcopy@protonmail.com.
Brand narrative strategy and copy 