Senior copywriter & AI curator
I’m a freelance conceptual copywriter with 20+ years of experience across B2B, healthcare and consumer brands. I develop ideas, positioning and brand platforms, and write for them across campaigns, websites, films, launches and long-form communication.
Copywriting
- Campaign concepts
- Brand platforms
- Messaging and positioning
- Websites and launch communication
- Long-form and editorial copy
I’m also working increasingly with AI content adaptation. AI is very good at generating acceptable English. It’s much worse at preserving tone, intent, ambition and conceptual sharpness — especially across languages and brands.
I work from Swedish, French and English source material to craft copy that captures the tone, intent and ambition of the original—not just the information.
Curated AI adaptation
- AI-generated English adaptation
- Swedish-to-English creative adaptation
- Brand voice alignment
- Headline and campaign refinement
- Native-language tone correction
If you need senior copy, campaign thinking or brand platform work—or you’re trying to get AI-generated content to actually sound like your brand—feel free to get in touch.
pfcopy@protonmail.com
Senior copywriter & AI curator 