Brand narrative strategy and copy

I turn your brand story into the source AI needs to create marketing that stays on-brand, makes an impact, and holds together at scale.

When AI is used to produce marketing content, someone still has to decide what matters. I help brands put that thinking back into the system.

AI can produce content. It can’t prioritize it.

AI tools are increasingly used to generate marketing content — from social posts to campaign ideas. But without a clear point of view to work from, they default to safe language, familiar patterns, and assumptions that may not fit the brand.

The result is often more content, but less clarity. Teams compensate by writing longer prompts, fixing outputs by hand, or constantly re-briefing the system to keep things on track.

Why story matters in an AI workflow

Prompts and brand guidelines tell AI what to do.
A brand story tells it how to decide.

A well-shaped story provides a complete frame of reference:

What matters most
What the brand believes
What it will and won’t say
Where it’s trying to go

AI is always making decisions under uncertainty. A story gives it a complete frame of reference — not just rules, but priorities and direction. That’s why the outputs hold together better. A brand story gives AI enough context to stay on-brief without constant correction—keeping automated outputs consistent, relevant, and distinct.

I create and shape the brand stories AI needs to work properly

I help brands:

create new brand stories when none exist
sharpen existing platforms so they’re actually usable
translate strategy into narrative foundations AI can consistently work from

Not as rigid rules or instructions, but as a clear point of view:
what the brand stands for, the problem it’s really addressing, and how it chooses to show up.

That story becomes the source AI can draw from — whether producing one asset or many. It becomes even more important once AI touches visuals or film — because ambiguity explodes. But the same story foundation handles both.

The result is faster, cleaner, more reliable output.

When AI is grounded in a clear story:

AI outputs stay on-brand without constant correction
prompts can be simpler and more consistent
teams spend less time fixing, rewriting, or second-guessing
campaigns can roll out across channels with confidence

Speed becomes a benefit — not a risk.

For agencies and brands using AI to produce marketing

This work is useful if you:

use AI to generate content internally
want more consistency across channels
feel outputs sound generic or uneven
want to move faster without losing clarity or credibility

Whether you’re producing a single campaign or ongoing content, the same foundation applies.

Want to know more? If you’d like to see examples of AI-adapted brand stories and manifestos, want to discuss a project, or just meet for a chat, please drop me a line at pfcopy@protonmail.com, or call me on +46 708 116 316.