Communication strategy and copy

I’ve been working with advertising and brand identity for more than
30 years. I started in Vancouver at a direct response agency, eventually  growing into a CD role with the agency. Moved to Sweden in 1999 “for the adventure of it”, initially as a copywriter for a local
agency and as a freelancer after that contract was up.

Now I specialize in brand story development and communication strategy platforms, helping to find the brand promise and story, value proposition, core pillar messaging and anything else your organization finds useful. This gives you valuable content to feed your AI communication tools, or to brief your creative team for campaign development.

I’ve always been a strong concept developer, and I believe that is a step too far for AI at the moment. Let me help make the most of your AI communication investment, or get me on your creative communication team and projects–I’m always looking for more to do. pfcopy@protonmail.com